Retention
The first thirty seconds
Most of the audience you lose, you lose here. This compares your channel's usual drop-off against what the blueprint openings are built to hold.
Held at 30 seconds
68%+32 pts
Currently 36% at the same mark
Steepest current drop
18 ptsneeds work
Happens around the 3s mark
Opening script length
5s
Roughly 13 words at a normal speaking pace
Benchmark retention curve
Move along the chart to see what should be happening at each moment.
With the blueprintYour current average
At 0:09
State what the viewer gets by staying.
Blueprint
84%
Current
58%
Difference
+26
What holds an opening together
No runway
Intro cards, channel branding and “hey guys” all spend attention before you have earned any. The claim goes first.
Something changes every 3 seconds
A cut, a zoom, a graphic. Motion resets attention; a static talking head drains it.
One number beats three adjectives
Concrete evidence early tells the viewer the video is worth their time far faster than a promise does.